In the highly competitive market for business communications services, customers who buy landline voice services (typically in combination with broadband) represent both the majority of sales revenue and the highest value customer group for communications service providers. Tracking and optimizing performance with this customer set – whether understanding loss trends to over the top voice providers, understand the quality of the network or win share in the lucrative mid-sized business segment – is critical to supporting continued strong revenue growth.

 

The first step to managing something is to measure it – and Comlinkdata’s landline voice measurement pairs the richest customer flowshare data with online tools and our market expertise to help customers understand and optimize their B2B sales and operations activities.